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Mae Watson Grote

Consumer Credit & Financial-Health Product Leader

Founder who built and scaled one of the nation's first data-driven financial-health platforms; advisor to the CFPB, the Federal Reserve, and the Urban Institute on the product choices that shape consumer financial outcomes. Areas of focus: consumer credit, financial-health measurement, applied AI and recommendation systems, product strategy, and policy.

Experience

Senior AdvisorProsprous.ai
2026–present
  • Advise the leadership of an AI-native personal-finance company on impact strategy, partnership development, and outcome measurement, embedding accountability for consumer financial well-being into product and partnership design.
Nonresident Fellow, Family & Financial Well-BeingUrban Institute
2025–present
  • Lead research at the intersection of fintech, consumer behavior, and policy, translating market and regulatory shifts into insight on how households actually experience financial products.
  • Build frameworks for measuring consumer financial health and product-level value, and produce applied analysis of emerging products such as earned wage access (EWA) and buy-now-pay-later (BNPL).
Founder & Chief Executive OfficerChange Machine (acquired by Prosperity Now)
2005–2025
  • Built a financial-health technology company — from a legal-services practice for working families into national product infrastructure used by 13,000+ practitioners across all 50 states and roughly 4,000 partner organizations, returning $83M in measurable financial value to clients.
  • Created Financial-Coaching-as-a-Service (FCaaS), a B2B SaaS business with a $750K ARR recurring-revenue line and $50M+ in cumulative capitalization across grants, contracts, and subscriptions.
  • Shipped an ML recommendation engine, built with IBM's Data Science & AI Elite Team under Trusted-AI principles, moving product adoption from 60% to 98%; designed the data architecture, ETL, and outcome framework behind it.
  • Established a financial-health outcome framework validated in a CFPB-commissioned randomized controlled trial showing significant gains in savings, debt, and credit.
  • Led the acquisition of Change Machine by Prosperity Now, overseeing due diligence on data security, compliance, and AI governance alignment.
  • Led the vision for the Refund529 policy campaign, which lets New York families save for college directly from their state tax refund — an estimated $6.5M saved across 280,000+ filers in its first three years.

Earlier

  • Program Director, Labor Market Initiatives — Public/Private Ventures
  • Project Coordinator — FoodChange
  • Welfare-Benefits Advocate & Paralegal — The Legal Aid Society

Selected product, data & AI work

ML Recommendation Engine

60% → 98% adoption

Classification model translating customer-profile data into personalized, explainable product recommendations at the point of decision; integrated into Salesforce. Built with IBM's Data Science & AI Elite Team; nominated for VentureBeat "AI for Good."

Financial Health Outcome Framework

CFPB-commissioned RCT

Practical taxonomy for measuring progress across savings, debt, credit, and banking; causal impact validated by a randomized controlled trial.

"Now & Later" Account Architecture

Designed & shipped

Consumer product for cash-flow smoothing and goal-based savings; an early model for the cash-advance-plus-savings design now common in consumer fintech.

Data Equity Principles

Published, AI Now Institute

Framework for responsible AI governance in consumer finance, from recommendation logic to consumer data rights; foundation for a product-vetting mechanism.

AI-Guided Workflow Protocols

46% engagement lift

Data architecture and ETL pipelines turning five years of longitudinal behavioral data into next-best-action protocols across 800+ deployments.

Education

University of Oxford, Saïd Business School
Certificate, Fintech Programme · 2025
City University of New York School of Law
Juris Doctor · NYC Law Review, Executive Articles Editor
Rutgers University, Douglass College
BA, Political Science & History

Awards & honors

2022
Honorable Mention, "AI for Good" — VentureBeat
2019
Finalist, The Drucker Prize — Drucker Institute
2012
Louis M. Brown Award — American Bar Association
2008
"Extraordinary Alum," 25 Years of Distinguished Alumni — CUNY School of Law
Keynotes
Federal Reserve Bank of New York (2026) · Center for Social Development, Washington University (2021) · "Coin a Better Future" / Federal Reserve Bank of St. Louis (2018)

Affiliations & advisory

2025–
Steering Committee, Financial Well-Being Hub — Urban Institute
2020–22
Consumer Advisory Board — Consumer Financial Protection Bureau
2017–23
Community Advisory Group — Federal Reserve Bank of New York
2016–20
Co-founder — Nonprofit Leaders in Financial Technology (nLIFT)
2022–25
Lecturer & course designer — Columbia University, University of South Florida, CUNY School of Law

Publications

2026How Are Earned Wage Access Products Regulated in Your State?Urban Institute · multi-state regulatory scan · co-authored
2026Accountability at Digital SpeedOpen Banker — adapted from framing remarks, Federal Reserve Bank of New York
2026Medicine or Poison? Fintech, Inequity, and Bad DebtIn Viral Debt: The Production and Reproduction of Economic Vulnerability · Routledge
2024Tax TruthsChange Machine · co-author
2021Data: Power or Pawn? Advancing Equity by Reimagining the Consumer-Data RelationshipPolicyLink · co-authored — profiled by the AI Now Institute (2023)
2021Frontiers in Financial Capability: Bringing Technology and Coaching TogetherThe Future of Building Wealth · Federal Reserve Bank of St. Louis & Aspen Institute · co-authored
2021The Future of Financial Security: Tech, Equity, and the Role of Mission-Driven OrganizationsCenter for Social Development, Washington University in St. Louis
2020From Inclusion to Equity: Making Fintech Work for Low-Income ConsumersDC Fintech Week · Georgetown Law — winning paper
2018The Pivotal Role of Human Service Practitioners in Building Financial CapabilityCenter for Social Development, Washington University in St. Louis
2013For Many Battling Poverty, Financial Security Is the Key to SuccessSpotlight on Poverty and Opportunity · co-authored
2011Cash Value: How The Financial Clinic Puts Money Into the Pockets of Working-Poor FamiliesThe Financial Clinic (now Change Machine) · co-authored
2011Scaling Financial Development: Improving Outcomes and Influencing ImpactThe Financial Clinic (now Change Machine) · co-authored
2009Making Ends Meet: Policy and Research Highlights from the MoneyUp InitiativeThe Financial Clinic (now Change Machine)
2001Deepening Disparity: Income Inequality in New York CityPublic/Private Ventures · co-authored